Udderbelly - tell me about it please...

[Earlybird]

I've googled and read about it, but would love to hear more - especially from people who have experienced it.

Is it simply a clever gimmick, or is there more to it?

Ooh, what is it?

It is a venue/tent that looks like a big, purple cow on its' back. Has been used as a venue at the Edinburgh Festival, and I think, on the South Bank in London.

More info here:

www.e4.com/udderbelly/about.html