It's that time of year.... The Late Late Toy Show preparations have begun. But Jesus I've never seen anything like the negativity online around its start time. It has always been at 9.30pm, which admittedly is pretty late for little ones, but then toys aimed at them are usually in the first half an hour anyway. It seems to be a massive issue this year, so many parents commenting underneath articles giving out that it should be earlier. Why is it suddenly becoming such a huge issue?