Based on my recent experience, Debenhams I'm looking at you 
Just received some cutlery I bought online in their sale. Full price sterling sticker says it cost £35 which means, based on today's exch rate, it should have cost €41.45. It didn't, they were charging €52.50 before the sale in Ireland.
How do shops get away with doing this?
(After my reduction in the sale I paid €39.37, which wasn't a brilliant bargain based on the above, but so be it.)
Does anyone else have similar experiences of this?