£7 for a tube of Colgate toothpaste?!?!

[IfYouPutASausageInItItsNotAViennetta]

I know you can buy supermarket own brand cheapy toothpaste - which we also do - but we have Colgate too, as we differ in our individual preferences and gag tolerances in our household.

I physically gasped and actually squealed in shock when I saw the price of a 125ml tube of Colgate in Asda yesterday - a few pence short of £7! I may also have loudly exclaimed "Behave yourself!!"

They're very vocal about their rollback prices, but oddly enough are completely silent about their extreme roll-forward prices!

I managed to get it cheaper in Home Bargains - £1.99 for a smaller 75ml tube; but I'm still flabbergasted and unable to mentally process that price!

Are Colgate owned by the same company as the one that makes Lurpak, perchance?!

So do you say that CoL only applies to the very cheapest options? Surely the increases are relevant, whatever the product, if it's gone sky high, regardless of whether there are price levels below it? If nothing else, the dearer the branded stuff, the more leeway for the cheaper versions to increase in price accordingly.

I personally use the cheap economy stuff, but other members of the family find that they can't abide the taste - they have tried multiple different options; not just automatically gone for what's advertised as the big name.

Have you tried Home Bargains/B & M?

For exactly the same variant and size? Is be really surprised if that's the case for the fanciest level one, worth a big stock up on if it is

Yes, I got the smaller tube (75ml instead of 125ml) for £1.99 from Home Bargains - so an equivalent price of £3.32 for the bigger one.

I certainly wasn't willing to pay nearly £7 for it in Asda!

I agree! Crazy prices! Even £3 is a lot

I get my Colgate in HB for around a quid. Paid a bit more (£2) for an enamel Sensodyne. Absolutely shocking.

There was a dentist on a consumer tv programme, saying they all do the same job equally well.

Some of the expensive ones will have a product licence (should have PL somewhere on the packaging), which means they’ve gone through extensive testing to support any of the claims that they’re making.

But overall, as I said upthread, dentists themselves will say that the most important thing you can do is to brush - even without a toothpaste, that’s key. And when it comes to toothpaste, look for the amount of fluoride, which should be 1450ppm (which will also be on the packaging somewhere).

I tried to upload a photo but it won’t let me, it’s £2.99 in Home Bargains for the same tube, same 125ml.

I managed to get it cheaper in Home Bargains - £1.99 for a smaller 75ml tube; but I'm still flabbergasted and unable to mentally process that price!

OP, the one you got in Home Bargains for £1.99 is Colgate Total Original, which is £2.48 in Asda. I just checked both websites

I never get that stuff in supermarkets. The whole point of supermarkets is convenience. Like getting your car fixed at the likes of Halfords rather than an independent garage. Quick and convenient but you pay more for the privilege.
B&M, home bargains, Poundlands etc are more of a faff but cheaper.

True; but the whole original idea of supermarkets was that they were cheaper than going to lots of different shops - mainly because of their economies of scale.

If it turns out that supermarkets actually become dearer than small stores - not just tiny specialist family shops that only open Mon-Sat 9-5 but also the likes of HB, which have a decent range of all sorts of stuff at very good prices - they would rather start to lose their allure, surely?

oh the Sistine Chapel thread!!! Thanks for the reminder…that was MN at its finest.

Plenty of reasonably priced Colgate in Tesco

This Colgate Total 'original', is actually totally new apart from the original box design. The ingredients have changed to include stanous fluoride. I only noticed because someone in my family reacts badly to it. So don't feel like you can't reconsider your choice.

I’m Ireland on checkouts and have spoken to endless customers about toothpaste and shampoo, it absolutely sucks how high prices have gone, on special they’re still much higher than a year ago!! The scarier thing is that the pound shops are now more limited in their stock, you used to have a bit more choice

I am in the US at the moment and thought of this thread when I saw this locked cabinet in CVS just now

I'm not saying this being funny but I always factor my time in for trawling about looking for bargains. My hourly rate on top means it wouldn't be cheaper. It's like using a tumble dryer factor in the time spent pegging out washing and the cost is similar.

But for most people, it's not a choice between shopping around (or hanging their washing out) vs earning more money, as they aren't entitled to overtime, so it's a moot point.

Often it doesn't take up any, or much extra time anyway. Because you rotate round shops to cherry pick what's good value in different places. Or you drop in on the way home from work, or when you're on a retail park to visit another shop.

It's quite a luxury to be able to buy the same items from the same shop once a week because this can be an expensive way to shop compared with visiting different shops from time to time and buying different amounts/sizes/brands etc. The savings can be significant and really add up over time.

And back to the OPs point, I still disagree that the high price of this one item is evidence of 'OMG toothpaste is so expensive how can anyone afford to clean their teeth' because it's one item from one shop that's almost certainly going to be cheaper when it inevitably goes on offer soon, it's the fake high price that they will roll back from so you think you're getting a bargain, even though it's still more expensive than what Home Bargains sell it for all year round.

We use Colgate maximum cavity protection 4 x stronger enamel and it's £2 for a 100ml pump type tube from Tesco online

I buy toothpaste in Home Bargains or a local discount store.

So buy Macleans. End of problem.

Pretty sure that so-called "extra large" is just what size a normal tube used to be BB (before brexit). They never even used to make those doll house sized ones they call "regular", back then.

Surely toothpaste is something that people buy when it is on offer, it's not even a large item to store.

Speaking of... who squeezes out the 'pea-sized amount', or is it normal (what I do) to have around the length of the toothbrush?