What is the point of 1p off offers like these? 😩

[ToddlerMama27]

I just don’t get it. You see the yellow offer label, go look at it and then see that’s 1p less..

They are trying to trick people, they assume people won’t look closely.

Yellow label marketing. They know people are now looking for yellow labels. Sad to see that a retailer is using 1p off yellow label to encourage sale of a product.

Now you know they are doing that, you may decide to shop elsewhere, or at least pay a lot more attention to their price labels.

having worked at the ho of a supermarket, I would say this was done in error and the was/now label has been automatically generated.

This. Or so you can see in big yellow letters 'how fucking much for corned beef'?

But I buy corned beef from Aldi because it's all exactly the same and it only costs £2.09 there.