Surveillance capitalism, data capitalism etc etc are among the most lucrative businesses. Capitalism in general thrives by providing solutions to problems, and one problems have been solved, new problems have to be identified, or perhaps created to ensure growth.
We've been soft soaked into accepting and then becoming dependent on technology for convenience, fun, and more recently environmental reasons. It is now virtually impossible to function in society without accepting the relentless march of technology. The pandemic is an absolute bean feast in this regard - a tech company that didn't exploit this rich new seam of opportunity would be seen to doing its shareholders a massive disservice.
It ain't pretty but it's where we are unfortunately......