[quote TheSunIsStillShining]@MarshaBradyo
re: gov messaging
No, it doesn't. Because a 3 word slogan doesn't explain and doesn't create understanding. Those who are inclined to follow will do, but nor because they know why, but because of blind obedience. And we see how that is going.
So 3 word slogans are not the way.[/quote]
It doesn’t the matter. It works. In a crisis you need change.
However you don’t have to have a three word slogan. But try a single line. Not a full A4 page.
We want x because of y
Imagine you are a parent with too many children and A brings you a one liner and requests £5. Then the other child brings an essay and doesn’t say how much but it sounds a lot.
You give it to A and then if A says look it worked! A asks for more on the back of proof that £5 got results.
In any case if I am wrong - which, well I am alone saying this so who knows. But we wouldn’t have this discussion as the long A4 pages would have worked.
I haven’t seen anything posted on here from a union that felt convincing enough to act. Obviously I haven’t read much. But he succinct already! Focus.