This is the message that Israel wanted the world to hear rather than their continued occupation and killing of Palestinians:
“The (Israeli) government's national information directorate sought to focus foreign media attention on the 8,500 rockets fired from Gaza into Israel over the past eight years and the 20 civilians they have killed, rather than the punishing blockade of Gaza and the 1,700 Palestinians killed in Israeli military attacks since Jewish settlers were pulled out of Gaza three years ago.”
What is really interesting is that in 2023 compared to 2009 Israel cannot control propaganda which went into overdrive even before the assault on Gaza began in 2008/9.
What has changed?
Tiktok began in 2016
Twitter was still in growing - it has more 10 times users now
https://amp.theguardian.com/world/2009/jan/04/israel-gaza-hamas-hidden-agenda