When Does Boots' Boxing Day Sale Start?

[DieHardIsAXmasMovie]

Do we have any insider knowledge?

Last year, it was Xmas eve.

That makes no sense. Surely a boxing day sale should start on boxing day. The world has gone mad.
(sorry, not helpful)

I believe it's boxing day, not in a snippy way. Was in there earlier and I think they'd want to sell some more at full price before reducing on Saturday.

Sorry, I meant on their website, not in stores.

Last year, they started Xmas eve. I guess because the Xmas delivery date had passed.