M and S ad - Mrs Claus

[Northernlurker]

Loved it!

I agree with you and your daughter eyebrowsonfleek!

quencher very much so, I think on the whole it reinforces gender roles and stereotypes.

Smug shite.
I don't much like the John Lewis one although I quite like the moments of humour.
Whats more annoying is that chuffing adverts are even a thing. Corporate messages are the antithesis of Christmas.

He's the one who shows love, care, concern, is thoughtful

No he doesn't. He's a little dick who torments his sister and wrecks her stuff - and there's nothing materialistic about being pissed off that your shit of a brother has ruined your belongings!

I am honestly not seeing the sexism here, unless you want to argue that the advert is aimed at middle class, middle aged women. Which is undeniable, but that's M&S's demographic. It's a bit like calling ageism when toy adverts feature kids.

OpheIia that's not the sexism I'm talking about. I don't think that's particularly sexist as that's their demographic like you said, there might be sexism in terms of who tends to be expected/assumed to do the bulk of preparation and shopping for a family's Christmas but that's separate from this ad. I think this ad wouldn't have been made with the genders of the siblings reversed. It was made to show a mischievous but loveable boy already showing love and concern for his sister having gone a bit too far (but generally just messing about, boys will be boys, isn't he funny), the sister was "angry" and was only happy upon being given a gift. I cannot imagine this being made with a young sister and angry teenage brother only happy when she's given him a gift having tormented him (in a supposedly loveable way). Then there's the whole sexism about how "Mrs Claus" pretends to be a good wife staying at home as women should, hiding her work and achievements from her husband so she doesn't overshadow him as no woman should ever achieve more than a male partner, achieving and working is their job, women should have quiet time looking after the home.

I constantly see teenage girls in advertising, media and television generally so one dimensional, it frustrates me especially being one and knowing so many who are incredible people doing so many things and it's never reflected. It's always typical teenage girl, difficult, materialistic, only bothered about her phone/possessions, never fun, stroppy, male siblings always being mischievous etc.

I would be interested to find out too! My perception is that it's active, sporting, constructive etc but would like to see if you find anything. Portrayal of teenage girls generally does frustrate me.

I can totally imagine it with a cheeky, cute (possibly freckled) little sister and a surly teenaged boy. It would be a little bit different. The brother would be wearing his very favourite T-shirt in the book-reading scene, and that's the garment that the dog would destroy. The boy would probably be sullen and uncommunicative rather than shouty, and would probably retreat to his room and not come out, even when the little sister tried to apologise. She might find him sitting there holding his ripped up Tshirt and hugging his old teddy.

I liked it, I thought it was much better than the JL one this year. Has anyone seen the Sainsburys one yet? I'm not over impressed after Mog last year.
Ive only watched it once but already the song grates on me and I like James Cordon

Its Here.

I liked it. It is a bit 'Richard Curtis' but then it's M&S so I suppose it's to be expected.

I consider myself a fairly radical feminist and thought it was actually quite subversive. It's a exposure of wifework innit

The age difference between the two did make me but they mist be immortal at the north *pole

• But rewind a bit... trampolines are "working class"?? Lol really?? Do posh children not like bouncing or something?

I once lived in a posh area and the posh kids had trampolines built into the landscaped gardens. So there!

Mrs Claus reminded me of all the women on here who's husbands have 'very important jobs'

Why is everything sexist these days fs grow up and get a damn grip, tradition is Santa delivers the toys and Mrs clause is the wife of Santa, not sure how showing her in that role is a bad thing? I'm more confused as to why the kid was writing to mrs clause as I would never have thought to write to anyone other than Santa.