M and S ad - Mrs Claus

[Northernlurker]

Loved it!

It's good, much better than the JL one. I was in JL yesterday and all the Buster stuff wasn't exactly flying off the shelves... I don't think they got it right this year at all.

They never, ever chose a northern child or a Welsh one or a Scottish one

Fair point, but it's a Christmas ad, even I can't get too het up about underrepresentation of Welsh/Scottish children in Christmas ads! And yes, it is MC, but so is M&S.

Why not just enjoy it for what it is?!

I could apply radical feminist theory to pull it apart very easily but I think I will let this one slide

I loved it! Definitely my favourite this year by far.

Just watched it. Thanks for the link. It is so much better than jon Lewis and it actually made me cry! Well done m&s.

Oh dear, this one just made me cry, well, I think it is more all the stuff going on in the world but this was the trigger anyway. My 17yo son looked at me like I am a bit crazy.

Love it. As good as John Lewis Monty the penguin imo... beats this year's John Lewis by miles. Love it!!!!

Have just bought the red trainers for dd!

Love it! Made me cry too

Glad I wasn't the only one to cry! Felt crazy with pregnancy hormones lol

DD is desperate for the red trainers but is 19 with size 8 feet 😊

Oh my goodness I'm sobbing

I have lots of siblings and we all fought like cat and dog when we were small, but we loved each other so much. And still do.

It's a bit of a mission of mine to make sure my children are nice to each other and thoughtful.

I didn't like it, because as pp said Mrs Claus hid her involvement from her husband. Not particularly modern. They were so middle class too.

I liked the brother-sister part, but again is fed into a stereotype that boys can't show affection.

JL had a black family. The dreaded trampoline which people think is so working class. Lots of lovely British wildlife and a bit of comedy. It felt much more inclusive to me.

Love it, made me cry.

Loved it think that's in the running for the best Christmas ad . Can definitely relate to the squabbling siblings.

It left me completely cold - Mrs Claus has to pretend to be a good little wife? Fuck that for a laugh

I dislike it immensely. Firstly "Mrs Claus" once again normalising girls/women changing surnames upon marriage, though I understand it's a Christmas ad so needs to clearly identify the character. Then the typical "angry" teenage girl who's terrorising her poor brother, generally snapping at him. The loving boy, of course, who makes the gesture and shows care which isn't reciprocated - the girl only becomes happy when she gets a present (suggesting materialistic, her love can be bought). The boy needs no gift and is altruistic. Then "Mrs Claus" feeling she has to pretend to have done nothing while her husband has been out working leaving her at home, feeding into women feeling the need to be overly modest, not proud of our achievements.

I actually love Christmas so am no "Mrs Scrooge" but that's what I got from this ad.

I thought she was a bit smug. The JL one made me really laugh, but I enjoy things that are a bit daft

Hated it. JL so much better.

The little boy behaves terribly and is made out to be lovely. 'Angry' older sister - I would be pretty cross if someone did any of those things to me tbh.

That's also true, the boy basically does what he wants but is presented as loving and caring, constantly tormented by his angry older sister who they want us to see as hysterical and in the wrong. Such tired and outdated sexism.

Such tired and outdated sexism.

If you are going to look at it that deeply you could say the same about the JL one where it is the dad who is outside in the cold and snow building the trampoline.

I've not seen the John Lewis one so couldn't say. This ad is entirely sexist. I hate it so much I might smash the TV if it comes on.

I didn't really get it? Does the little boy write to her because she's a woman so she'll be good at picking out shoes? Or are we to believe that lots of little children write to her but she hides all this involvement from her husband?

I want Mrs Claus' cheekbones

Also it's not looking at it deeply - it's so clear.