What are people buying 30ish BILs?

[freshoutofluck]

Sporty, cycling-mad, techy, utterly thrilled with Karcher window vac last year.
I am stumped... We all really love BIL so want to try to get something he would genuinely like. Help!

Tickets to a sporting event?
A Fitbit?

I have bought mine an UP24 (like a FitBit but a bit cheaper and my DP says the app is great). DP uses his for cycling
Last year I bought him a Superdry hoodie. Big money but a great gift for a keen cyclist would be a GoPro..get an older model to save some money

Had not thought of fitbit-y type things, am googling, thanks!!