Okay, so I was thinking - if you could invent an ad for JL or M &S etc, what would it be like?
Mine:
Scene 1: Teenager (bit Emo) on JL choosing gloves and some wrapping
Scene 2: homeless shelter on Xmas day, meals handed round then presents - cut to close up of the wrapped gloves in the chosen wrapping being handed to a young man
Scene 3: NYE - teenager from scene 1 linked hands with friends, vaguely giggly coming out of a bar, walks past a homeless man curled up in a doorway WEARING THE GLOVES
KERCHING