When is the John Lewis Christmas advert?

[curiousgeorgie]

Does anyone know? Isn't it usually about now?

IIRC it's usually in the X-Factor finals adverts.
I don't watch X-Factor so I cannot help you there

Should be next Saturday :)

It's released online on Thursday and then should be on TV on Friday

I will be watching with interest after last year's scrabble around every John Lewis within a 30 mile radius in the search for a hare for bunny-obsessed DD!

It's about a penguin called monty this year

Oh no - DS loves penguins!!

There are several short ads on TV at the moment called Found It. Wondering if it is building up to the main ad.

Oh and I have heard something different. Nothing to do with penguins.

I don't know how to make links clicky from my phone but here's a sneak peak. its in conjunction with gogglebox too.

Apparently the "found it" ad is for debenhams. Saw them post it on Facebook earlier.

I did shed a tear by the end... I love it

I don't think it's as good as the others... The little boy waiting for Christmas was the best.

Having said that, my DD will go crazy for it so I should probably buy the book now!!

Oops, didn't realise this thread was here, when I posted my blubbering mess thread....it's a lovely Christmas ad....just wish they'd show it here....

I love it. Dd has a penguin as her special toy. Sniff.

I saw an advert last night for this weeks Gogglebox with twitter #montythepenguin and never clicked until I saw this thread.

I can't watch it yet, I'm at work

Disappointed..,where's the snow ffs?!

little boy waiting was my favourite too but I think this comes a close second!