I tend to use these for presents quite a bit. I usually make them into a hamper though (stuff with tissue paper and wrap with cellophane).
Recently I wanted to do one without spending the earth but with loads in it to bring when visiting a friend who moved away and was a bit lonely in her new town (and also didn't have a huge amount of "stuff" in her new flat). I put in...
-smelly candles (primark and pound shops),
- big bars of chocolate, toblerones, little box of milk tray (pound stretcher),
-nice hand cream, shower gels, nail files and varnish, hair mask. (much the same, pound stretcher, primark etc)
- drinking chocolate (could do coffee or posh herbal tea depending on the person.
-wine
-sweets like jellies (she's an addict)
-I also got a few second hand "chicken soup for the soul" type books for next to nothing on Amazon so I popped those in too.
It ended up ginormous and packed with stuff but only cost between 20-25 pounds
other times I have included pyjamas, dressing gowns, nice mug/ sparkly wine glasses other alcohol, dvds (though not so much now as most people have Netflix/download stuff). I did a beer and pub snacks one for my brother once.