We (DH and I) buy for the following;
1xDS
5xparents (mine separated and dad remarried
9xbrothers/sisters/inlaws
3xneices (all sisters)
2xgrandparents (token gift from DS)
4xfriends children (this Inc 2god daughters, all under 4)
Usually something for the cat..
And each other! (usually 1gift, something we've asked for)