My DS is a good reader, and loves paper books. Not just reading them, but also the idea of keeping and organising them.
This weekend we did Persil's Roald Dahl Messy Adventure SPOILER Alert - It is very messy 
, but great fun.
Anyway DS really loved the idea that he can influence the story, and he has already asked me to replay the story with different answers. I wonder if anyone knows similar interactive stories for 7-year-old boys. I saw ones for toddlers and babies, but not older ones.