Why aren't I losing weight?

[FannyGlum]

I am essentially calorie counting, choosing healthy options- no low fat, high sugar, diet/sweetener stuff. I'm using MFP to log it. I'm 5'6", 12 stone. My TDEE is 2012 and my BMR is 1500. I run every other day, usually about 5km at 9.5-10.5 min/mile and have just started a kettlebells class once a week.

I've been doing this for just over 2 weeks now and I haven't lost anything. Not even 0.5lb. I don't know what I am doing wrong- any tips?

I am starting with MFP tomorrow. Did SW and lost 10lb but put it back on. Re-started and got no where in 4 weeks!. So am going to do a mixture. Stick to the principles of SW ie HEA/B, lots of superfree foid with meals but also watch the calarie intake.

I am allowed 1280c/day which doesn't go far. I don't exercise and I won't start either. Interestingly when I entered a good low syn SW day into MFP I was approx 500cal over MFP allowance