I'm in Bournemouth - I had wanted to breastfeed from the beginning, and did, but from very early on in my pregnancy I was being given leaflets, seeing posters, and having midwife and antenatal group telling me all about breastfeeding and how we should all do it (quoting "breast is best" way too many times).
Yes, I know hormones probably made it seem more than there might have been, but pregnant women are hormonal.
With things like cloth nappies, we were given a quick 5 min chat on them, given a leaflet and a number for more information, and left to make up our own minds. I didn't feel pressured into using them.
I have felt since the pregnancy though, that if I felt that it was being thrust at me from all angles, then those not wanting to b/f must have felt 10 times worse.
With pretty much any other aspect of pregnancy, you are just given the options - you are told all the types of pain relief, and left to make up your own mind, you are told about nappies, and left to decide, I just feel that it should be the same with how you choose to feed your child.