We have covered this topic before - that's ok, just shows it's an important one!
I am an NCT breastfeeding counsellor and we certainly do not say 'if it hurts you are doing it wrong'. As if. I don't know who says this. However, pain is not an integral or unavoidable part of breastfeeding. Many people do find it hurts, this is true, but it is not designed to hurt. In fact, it is designed not to hurt! Apart from babies and mothers with special problems (oral, facial, palatal, or other difficulties), the breast and the baby can come together comfortably and effectively.
Why do we keep on saying this? because we observe it, and we observe that when someone knowledgable and skilled helps a mother, the pain is lessened.
We are honest about the problems than can arise - it would be a very short breastfeeding class if we weren't! But a lot of problems can be avoided, and a lot of them can be lessened.
Mummyclare - I don't understand what was wrong with the bfc's response. She tried to help with the pain when you were distressed, and empathised with you about it. I hope she then went on to look at practical ways you could amend your positioning.
Sometimes, because there is a lot we don't yet know about resolving breastfeeding positioning issues, we can't help, or else we can't help 100 per cent. But probably 9 out of 10 of the women I see with latching difficulties/pain experience significant improvement, and in about half of them the pain goes.
Very few of these women have had decent help at the beginning - they have not been encouraged to hold the baby skin to skin and to enable self-attachment (both things encourage the baby's natural instincts to position comfortably) and when they have encountered problems, they have worsened when someone has tried to push and shove the baby on.
I am not going to tell women 'it hurts for the first x days/weeks and this is normal' - because it is not true!