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Infant feeding

Get advice and support with infant feeding from other users here.

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Original poster

cow & gate ad ASA report.

15 replies

noolia · 17/09/2008 11:44

I've just had a copy of the report. It's confidential so I shall just say 'grrrrrr' and shout 'you completely missed the point on purpose!'.
but not

OP posts:

mamadiva · 17/09/2008 11:51

ooh am intrigued, is it something bad? I used cow and gate formula for a year. EEK you have mne worried.

Original poster

noolia · 17/09/2008 12:12

No need to worry! Just that some people complained about the advert for their follow on milk.

OP posts:

mamadiva · 17/09/2008 12:15

Oh right LOL.

Ah see I shall just back away because I quite liked that advert...

likessleep · 17/09/2008 12:32

How can they miss the point?
Have they got off scott free?

AbricotsSecs · 17/09/2008 13:30

This reply has been deleted

Message withdrawn

morethanasong · 17/09/2008 13:39

Why's it confidential? Is it possible to get hold of a copy of it, or do you have to have complained?

Original poster

noolia · 17/09/2008 14:24

They've sent me a draft of the report, I guess you have to have complained to be sent one.
I think they missed the point in the way that they summarised the complaints. They had 62 complaints and from those drew three main points which were what they investigated. IMO the points they investigated didn't really get to the heart of the matter.
Not surprised though - the companies are very clever/well advised by their lawyers!

OP posts:

morethanasong · 17/09/2008 14:30

I wonder if it's too late to complain? I must admit that whilst the advert annoyed me so much that I wanted to complain, I wasn't sure exactly which laws/guidelines it was breaking.

CuppaTeaJanice · 17/09/2008 14:32

At least they didn't refer to a baby as 'it' like the Heinz milk ad.

thebecster · 17/09/2008 14:33

I complained too, so also received it.

Completely missed the point on purpose about sums it up.

StealthPolarBear · 17/09/2008 16:05

It can't be confidential - they are sending it out! You;re not employed by them (presumably) so I can't see you have any duty of confidentiality to them.
Post it!

GillianLovesMarmite · 17/09/2008 16:12

I complained about the Heinz nurture ad and am waiting for the ASA recommendations...

GillianLovesMarmite · 17/09/2008 16:14

I get cross as I don't feel they make it explicit enough that you aren't supposed to stop bfeeding at 6 months and switch to follow on - although they appear to think that putting this in the worlds smallest writing for 3 seconds on the bottom of the screen will get them out of this...
Is the cow and gate one the one about 'do I look like I need vitamins', 'does my tummy look upset' in writing above the children?

StealthPolarBear · 17/09/2008 16:16

yes thats the one

GillianLovesMarmite · 17/09/2008 16:26

I do find it annoying - although I can see the point of people who use forumla that depending on how it was handled it could be seen as 'another' reminder that they aren't breastfeeding - I started a discussion on this whole shebang when I complained to the ASA and it was really interesting to get a range of opinions (you can probably find it by looking up my post history or something as I couldn't find it in my threads I started to link to here...).

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