Just had a leaflet, bit shocked about it

[TinkerBellesMum]

It's from the Dept of Health about grants for insulation etc. What is the picture on the front of it? A woman bottle feeding a baby!

a. What's that got to do with grants for insulation?
b. Why is the Dept of Health using a picture of a bottlefeeding baby?

Is this "ok" because it's not anything about feeding a baby or have they pushed it a bit?

(I'll scan it if you want to see it)

How's this for an interesting point?

The mother is wearing short sleeves...

I complained about this. Here's the response from the DoH:

Dear Wilf,

Thank you for your email of 1 August to the Department of Health about the distribution of theWarm Front team leaflet.

Thank you for raising the issue regarding distribution of the Warm Front team leaflet, which incorrectly features an image of a mother bottle feeding her baby and the Department of Health's logo. I would assure you that the Department fully appreciates your concern, especially as the Department is responsible for and committed to increasing breastfeeding rates. The Department takes such matters very seriously, especially as the leaflet does contravene its breastfeeding objectives.

Following an internal investigation, this revealed that the leaflet was distributed in error. The Department can confirm that the team responsible have been informed, and the leaflet has been pulled with immediate effect.

The Maternal and Child Nutrition policy team at the Department of Health make every effort to ensure that all appropriate imagery and content is featured in their materials. Unfortunately, in this instance, the team was not made aware of the leaflet before its production and subsequently the leaflet was distributed without their prior approval.

The Department hopes this response sufficiently explains and reassures you that the Department is committed to making breastfeeding the norm and endeavours to promote the message in all its communications.

Yours sincerely,

Edward Corbett
Customer Service Centre