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Infant feeding

Get advice and support with infant feeding from other users here.

Aptimil Advert - Fume.....

49 replies

Bendi · 25/04/2008 21:12

Why does the Aptimil Follow On Milk ad start with saying how wonderful for your child BF'ing is, then jump to advertising their damned product? Gggrr, anyone tell me how the hell they can hijack BF to sell a product?

OP posts:
moondog · 25/04/2008 21:12

That m'dear is the million dollar question.

onepieceoflollipop · 25/04/2008 21:13

Flame is doing another thread on this as well. Sorry I can't do links.

AdamAnt · 25/04/2008 21:16

How can you not do a link?? you just put and around the address.

It's sooooo eeeeeeasy.

www.mumsnet.com/Talk/1364/520163

Ta da.

onepieceoflollipop · 25/04/2008 21:19

Ok put the round the address (got that bit) then what do I press? (sorry if I sound dopey)
p.s. sorry for hijack

LyraSilvertongue · 25/04/2008 21:20

address
But without the spaces I've put in.

AdamAnt · 25/04/2008 21:21

well if you want to be fancy like, you can add a little caption.

e.g.

http://www.mumsnet.com/Talk/1364/520163 ooh I'm so clever

----> ooh I'm so clever

AdamAnt · 25/04/2008 21:23

And FWIW I've blocked all ads, so I don't know what you're all on about.

[technowhizz]]

(sorry MNHQ)

Bendi · 25/04/2008 21:29

It was in the ad break of Dirty Sexy Money (Peter Krause, stripped, washed & brought to my tent, NOW...) on C4. First I've seen of it, sorry if I'm a bit behind hand but dammit all, Nooooooo! Crap on a biscuit. Are people already cross, is it old news? Do I write to my MP or just fulminate gently???

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becka1 · 25/04/2008 21:42

believe it or not some mothers find forumla great....and I am one of them, are you going to be this vehement on your child having mcdonalds etc etc etc etc (not wanting to use that as a one off example)

LyraSilvertongue · 25/04/2008 21:43

How do you block ads?

moondog · 25/04/2008 21:48

Bendi, if you look in aRCHIVES very many threads on this issue of edvertising.It's a hot MN topic.

AdamAnt · 25/04/2008 21:49

bendi - oh I see. I thought it was a MN ad.

Lyra - you can't block them from the telly but you can block internet ones (or at least you can if you use firefox). CAT me if you want to know how. (I feel guilty about it as advertising is how MN makes revenue)

LyraSilvertongue · 25/04/2008 21:50

I don't use firefox. I use safari on a mac. Will it work?

NappiesGalore · 25/04/2008 21:52

oh becka
that is SO not the point.

being in favour of bf is not that same as persecuting ff'ers. if you feel persecuted perhaps you need to look inwardly for reasons why?

NappiesGalore · 25/04/2008 21:52

(adamant receives deluge of CAT messages)

Divastrop · 25/04/2008 21:56

adamant-are you female?i so hope so then i can tell dh that a woman did the really clever thing he did re.blocking ads so ner

becka1 is a troll.

Bendi · 25/04/2008 22:06

Becka, it's not the method of feeding, but the gratuitous use of hitching one bandwagon to another that grips my bits. Sorry if it seems vehement, but milk's free & Aptimil ain't, regardless of benefits, socio economic blah blah blah that forms such a big part of this debate.

As you ask, yes, I am equally vociferous on 'char grilled' cow detritus complete with movie related plastic crap, since you ask; tho' what that's to do with advertising a comercially formulated product as a replacement for something that doesn't need replacing is beyond me

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Bendi · 25/04/2008 22:11

Really, a troll, bothering with this? And I checked dthe spelling and everything.... NappiesGalore, do you go by another Nappies name or is that a whole other person Sorry if I've been rude - totally wine induced & unintended.

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becka1 · 25/04/2008 22:12

nappies galore, i don't feel persecuted whatsoever
I just know that formula worked very well for me so find some of these types of posts are very strange to me (and many of my friends)
and bendi....I don't have any money issues so maybe I'm biased but money never figures in this kind of issue for me

AdamAnt · 25/04/2008 22:14

Lyra - yah I think so. Google safari ad blocker. (I don;t have a mac, so I've never done it...sorry).

I'm a laaaaaydeeee divastrop.

becka1 · 25/04/2008 22:19

ive just realised that divastrop has called me a troll.....can I categorically say I am not....I think this is your attitude to those who think differently from you. I can tell you I am a mother to a 9 month old baby....loads of messages from me on pregnancy, childbirth, and parenting but maybe not so many on this part.....doesn't make me a troll....how dare you divastrop?

Bendi · 25/04/2008 22:27

It's not the money - more the perception that whatever you did for the baby was fine, but you need to do something different for the growing child. When really, the growing child is doing just great with a balanced weaning diet.

I don't have a problem with however people feed their children. My problem is with multi nationals creating a need that doesn't exist for an extraneous product to please their stock holders.

Lets just think, products we don't need; nappy wipe warmers anyone? How about sack wrappers? Or, I don't know, Fruit Flakes? Any offers? And before everyone jumps on my back, I'm sure Fruit Flakes are life savers for some, but what happened before someone invented them, scurvy????

I don't understand why you (and your friends....) would find it strange that BF is randomly tied with 'buy this'.

I'm sure this is going on all the more concisely on the other thread, but please Becka, don't be so defensive or mention MaccaD's in my presence again......... It's not food, it's deep fried marketing.{grin}

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becka1 · 25/04/2008 22:37

yeah and you have never had a MacDs.....not advocating just making a realsitic point

Bendi · 25/04/2008 22:48

Only a couple of times, mainly because they taste like cack on a breadcake, but why so fierce? And what is the realistic point that you make; adverts make the world go around, the world go around, the world go around?

My point is that Aptimil seem to be have sold their product on the back of a natural process that is proven to be 'not bad'. See, I'm not being aggresive or overly assertive, but you brought the golden arches into the whole question.

So, to reiterate, nothing to do with money (except for shareholders), or burgers, just the brass neck of advertising agencies to prey on the fears of feeding (whatever they are feeding) mothers.

That to be nutritiously rewarding, your little darlings should be having 'this'.

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Bendi · 25/04/2008 22:51

Becka, well done for not having any money issues, btw. Round of applause from those that might

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