Aptimil Advert - Fume.....

[Bendi]

Why does the Aptimil Follow On Milk ad start with saying how wonderful for your child BF'ing is, then jump to advertising their damned product? Gggrr, anyone tell me how the hell they can hijack BF to sell a product?

what age should you use follow on milk from? Is it after 1 ie you could use cows milk instead? Otherwise I don't understand why there is no need for it?

I thought it was around 13, but then maybe I'm over thinking the whole thing. Never used it, don't dare say why, but all's well. Isn't the whole thing a fallacy?

the only need for follow-on is to let formula companies advertise their product. there's no nutritional reason for babies to ahve it at all, first milk and bm is fine.

becka, you've missed the point by a country mile on this one. plenty of the people here used formula, but it's shameful for aptamil (my brand, btw) to imply that bfing isn't as good as an aptamil advertising tool after 6 months.

becka and others - this is a question of ethics and ethical marketing. It has nothing to do with whether you or anyone else uses formula, for whatever reason.

All kids - breast or formula fed - should be protected from unethical marketing of products.

All parents should be 'spoken to' honestly about products they buy for their kids.

This ad is unethical, and does a disservice to all milk-fed babies, and their parents.

Being cross simply because you or others used formula is to miss the point, naively, too.

Is it wrong that I am that this thread kicked off and mine spiralled into messages about other threads and karate chop actions

H2 & tiktok, agree in every way, so, who do I complain to, or am I just being arsey? Maybe the latter, but I think that as long as this creeping consumerism goes on, the more confused the messages get as to how you feed your child, either BF or FF. Would a complaint to ASA fly do you think? Silly question I know, but when the ad started I thought it was a public information film (remember them? Anyone??)

Isn't it illuminating that the other comparison is McD. And advertising doesn't work, does it....

Flame - sorry about that, maybe I snagged 'em with the thought (unremarked on, obviously) of an oven ready Peter Krause. But please, be happy for me, this is the first time anyone has ever wanted to speak about something I thought of for more than 6.13 minutes, and you have lots of friends..

oooh, hi flamey, have you lost weight, you are looking FABULOUS.

Is that just to make Flame feel better, or to wee on my chips? Just so I know.. (feeling more deflated by the minute).

I thrive on being ignored, had 8 hours practice at the temp job today - that was strange, but I might like it - got thru' 40 pages on their time.

Bendi - I think what many people don't take on board (because they don't truly understand the complexity of the demand and supply mechanism of breastfeeding) is that more ff = less bf. At a population level formula use 'nixes' breastfeeding.

In other words, the more formula you can sell women, the more the duration of breastfeeding is affected, hence the more reliant women will become on your product. I look at these adverts and think about how formula use damages breastfeeding - and can't feel kindly or tolerant about them.

It seems to me that we're so thrilled with the idea that we can happily mixed feed (consumer choice - we can have it all ways!) that we've completely failed to understand that there's a rock solid connection between the fact that 90% of babies in the UK get formula before they're 6 months old, and that only a tiny minority are getting ANY breastmilk at 8 months. And we think it's normal that almost all babies are weaned off the breast by the time they're a year old.....

And I particularly despise aptamil for their CRUDDY marketing tactics. "Immunofortis" - purleese...... sounds like a name made up by a foundation level GNVQ business studies student for a school project. And the stupid, stupid made up graphs on the adverts.... And the fact they deliberately jack their prices up to appeal to guilty middle-class mums..... and the way they manipulate dumb midwives and health visitors into recommending their product as being 'closer to breastmilk' than the others..... grrrrrr

immunofortis is particularly lol isn't it? even i knew that despite being oddly comforted by its transparency at the time. it's complex stuff, this.

bendi, a temp job... i hear ya.

lol Bendi

Aitch

Immunofortis, trumped only by Boswellox, my favourite made up psuedo scientific ingredient of alllll time. The B word is the official house oath in these parts now....

Sabire, I didn't want to stir the pot about the choices people make, far too cowardly & it was the ad that really wound me up. Surprised you got away with the midwife comment tho' .

What is Boswellox supposed to be?
Looks like an anagram of 'bollocks'

Is it the same as pentapepsides?

YES that is a VERY ANNOYING ADVERT
I am very sorry to have watched it
"oh look a big baby you must STOP feeding her with your breasts and BUY THIS!!!"

Boswellox is the miracle ingredient in L'Oreal "Because you're stoopid" face slap. Or what you say when you drop something on your foot! Much more interesting definitions on Google tho'. Yes, pentapeptides I think are in the same rigourously researched family of life enhancing products, fnar.

h64.233.169.104/search?q=cache:bwf02PgT--EJ:www.babyfriendly.org.uk/pdfs/feedingreport.pdf+ap tamil+advert&hl=en&ct=clnk&cd=4How this ad. exploits loopholes

Here

link not worky

I presume it refers to this ad? Dunno, don't watch tv. Too irritatiing in general.

lol I always laugh at immunofortis and boswellox as well - in fact I did consider saying boswellox as a curse now DS is getting a bit older.
Flame - sorry, that was me. I can kill this thread with the same comment as well if you like

hiiiiiii-yyyyyyyyaaaaaaaaaa

Much as the advertising here is awful, it can be beaten in Asia.. really it gets plugged with intelligence levels being higher (especially the follow on milk for some main brand that gets used) [shocked] I hated those ads with a passion.