SMA GOLD ON EASTENDERS?

[Dalrymps]

I probably don't know what i'm on about but i just flicked on to eastenders and during one scene there was a carton of SMA Gold on the surface in the background, it was the house of the one who has just had the baby with the ginger husband i think (not too sure cause i don't really watch it), anyway i think her baby in it is quite young...
Anyway, i was just wondering if this is allowed, i mean, isn't it like an indirect form of advertising formula for newborns? I'm not totally against formula or anything, I mix feed myself, I just think it seems like their advertising it when they shouldn't? Any thoughts on this?

Nobody has said that mothers will see this and immediately decide to ff their babies.

The issues are that

a) The legality of displaying the logo in this way is questionable - if a law/guideline has been broken then it should be pointed out in order that another incident won't happen.

b) FF is being normalised by this sort of 'subliminal' message - soaps do have a subtle influence on people's attitudes.

carmenelectra, promotion of formula IS illegal.

The point is, this is not promotion or advertising, it just seems to suit some people to believe it is.

semantics certainly more interesting than ee

I think it's ironic that the most irate people on this thread are the ones telling people to calm down.

I'm perfectly calm. It's something I would like clarified, so I've written to the people who can clarify it for me.

For those who think it's not an important issue (those doing calm down posts, in general), that's up to you. Off you trot to another thread then.

am i calm or irate babe

i do know its illegal, what im saying is its not quite in the same context as 'other' more serious things being illegal.

As for normalising ff, well it is 'normal'.It may not be the 'best' way to feed your baby, but its still normal, well here in the UK.

I really cannot understand how people areso offended that they need to ring BBC so they dont do it again.

I can undestand people ringing to complain about a graphic sex scene before the watershed, but not because there is a tin of formula in the background!

Zippi, you're zippi, hun

CE, so you understand it's illegal, but you don't understand why people are bothered by it? OK, fair enough. Would you like to understand more about it? I'm not offended, just for the record.

wot just irritating lol

i didnt actually notiuce this thread was in bottle feeding and breasts topic till i got started and im afraid it was too late then

i had got into it

cant remember the last one i did in this topic seem to remember it was some kind of an argue

oh i think it mite have been about logos

I understand its illegal but what im trying to say although it might not be right to advertise formula it is not illegal in the sense of a crime is it? Im not sure how to put it.

it's illegal in the normal senseo fbeing against the law

like exceeding the speed limit and not paying the train fare and smoking in a pub

You're right, CE, it's a silly law - it's only there to protect babies and what do they matter?

Or was that not what you meant?

Taken me a while to work through this thread.

What I don't understand is, why are all you lot getting so bloody worked up and angry about it? FFS!

Oh, btw I'm directing that to those who are getting angry at this (most probably illegal - certainly stretching the law) being drawn to our attention.

Lol, that's the point as well isn't it RTP, those of us who think it is questionable, and unethical, possibly even illegal are just trying to explain why, yet apparently there seems to be some reason we shouldn't feel this way

She also had a tin of farleys as well!

Yup, above her head in the kitchen
I now know that particular episode word-for-word.
I shall be watching with notepad in hand and added interest on tonights episode

Thing is, the banning of advertising infant formulas is not just in the interests of, oh you know, the breastfeeding mafioso lentil weaving army like us.

It's also to protect babies that are formula fed. Because when you are choosing the food source that is to nourish your baby exclusively for the first half year and play a huge part in your baby's nutrition for the next half year, you'd want to base this on independent information about what formula is best, which really is closest to breastmilk, which formula will suit your baby's digestive system and attempt to avoid allergies and so on.

And advertising of formula milk just doesn't give this sort of information! Which is why it is illegal. It is to protect babies, however they are fed. Which is why, however your baby is fed, I would have thought this would be of the utmost importance.

But clearly it's just the "breastfeeding nazis" or whatever the most up-to-date insult is on their high horses again.

not sure that you have your arguments quitw straight tho reverseplar as to the reasoming for the legislation

sounds a bit muddled to me..tho i appreciate your spirit

Zippi (it is Zippi isn't it?) have a look at this which is about the international code of marketing of breastmilk substitutes. It is there for "protecting breastfeeding - protecting infants fed on formula". It cuts both ways.

Yes of course, not advertising infant formulas is to do with breastfeeding. But what people often forget is that this is only half of the story. It is also there to ensure mothers who ff have accurate information about the formula they use, rather than information from an advertiser who is only concerned about their bottom line.

amazingly perhaps i am already familiar with it just thought your little digest was muddled

no idea who u r babe

i don't think much has been done to provide independent info on formula

despite legislation on advertising

Did not mean to be muddled. I'm a little tired - have just waded through ten pages of this thread - and should probably turn off the computer and have a large glass of wine.

(I used to go by the name Mossy btw. But even then I only really lurked!)

oh dont use those pages they must be wearing

use the old scroll method much less taxinjg sweetheart

ive just switched the tv on to see if i can see a tin of formula lol

HUNKER, of course that is not what i meant.

What i mean is although bf is the best for babyetc etc. we cannot pretend ff doesnt exist. Isnt EE meant to a prog based on real life and in real life people ff!

Perhaps im being really thick here but how is seeing a tin of formula going to endanger babies??I the whole nation going to think "Well if the ff in EE then i will!"?

And as for whoever said its illegal in the same sense as speeding or whatever, well not really.

You might kill someone speeding but you are not going to kill someone showing formula(or advertising)on EastEnders.

Im sorry, but looking through this thread i cannot take it seriously when im seeing illegal in nearly every sentence. I feel like its a discussion on cocaine not formula.