Wordsmith, thanks for the hero comp!!
But I need to hear you say it: that ethical marketing is important.
You're wrong about the effect of marketing. Pick on one tiny part of it - the wording on the pack - and it might be hard to say 'this must be changed' . But packaging certainly is important - or else why would manufacturers develop consistent, appealing branding (the colour, the lettering, the pictures) and eye-catching 'shelf-talkers' and so on? It costs money to do all this sorta stuff.
All the leaflets, the packaging, the baby clubs (ack!), the helplines (double ack!) , the competitions for Midwife of the Year (yes, SMA is sponsoring this one - isn't it sickening?), the sneaky 'advertorials' in up-market newspapers, the sneaky ads for follow-on (branded identically to first milks) in magazines, the free lunches for health professionals, the baby massage classes with 'free' t shirts with the name of a milk on it for your baby....the whole shebang is just unethical.
If it didn't undermine breastfeeding and increase formula sales, they would save their money and put everything into a plain brown paper pack with the instructions on it and leave it at that.
Now I have to go 'cos Friday night is pizza night (I live such a high life.....;) )