Any midwife who says they can't discuss bottle feeding 'because of the baby friendly Initiative' is plain wrong. You can see for yourself at the Baby Friendly site
The Baby Friendly Initiative is designed to remove the institutional barriers to breastfeeding and to enable all mothers who want to breastfeed to do so.
It's been shown that group demonstrations of making up formula make the assumption that all women are going to formula feed, and these assumptions are 'unfriendly' to breastfededing. More than that, though, it is not an efficient or safe way of showing how it's done. Mothers who want to use bottles can, and should, be shown individually or in pairs (the way they do it at my local hospital) and ideally, they should also be shown individually in their own homes, with their own kettles and sterilising stuff and so on.
The ban of advertising is to do with the UK Law, which prevents direct to consumer advertising of formula intended for babies under six months unless it is through the health service. In the maternity unit, you can't have ads for formula milk or display material with the logo, at least not under Baby Friendly.
I think that is fair enough.
I can't imagine how health professionals could begin to recommend a formula - all formulas have to follow govt. rules for their nutritional content, and there is very little unbiased, non-commercial information for them to base anything else on. There are some studies which show that babies at certain ages seem to have slightly more developed skills if they have had a formula with PUFAs in compared to those whose formula was without PUFAs. But that is a long way from saying these formulas are 'better' - maybe the PUFAs have another effect, a negative one, that wasn't looked for! I don't know of any independent study showing that probiotics make any difference.
You have to remember that all these additives are not the same as the 'same' consituents in breastmilk! PUFAs (also known as EFAs) come from marine algae, for example.
A fully informed choice to formula feed would have to include all the known risks of formula feeding, too. I wonder if this is what freaks health professionals out, and leads them to say they can't say anything!
They need to get over the hang up, and talk to women about what we do and don't know about formula, and be frank about the limitations of our knowledge - just telling mothers they can't talk about it is useless!