..but they do anyway.
Twice in the last week, once in Moss and once in Boots, I've seen cut-price infant formula.
Both times I took it to a member of staff and told them very politely it was illegal to do this.
Both times they said (in hushed tones) things along the lines of "Ah, yes, I think we knew that" or "She's right, actually".
So why do they do it?