Must have been very, very worrtying, redhed.....I had a friend whose baby had this condition (which was the one I meant in my previous post) but he was spotted within days of the birth. Trouble is, mws and hvs don't know how to spot effective and ineffective bf. A baby who is clearly not thriving needs proper help and a diagnosis and just telling mothers to persevere with bf is not good enough. In your case, it was life threatening.
To repeat - I am in favour of cheap formula.
I think it should be cheap all the time.
I don't think manufacturers should spend any money on marketing it, designing fluffy bunnies for the packaging, sending health care professionals tat with the logo on, advertising it and all the rest of the paraphernalia that mothers ultimately pay for.
It should be unbranded, and readily available at an affordable price for everyone. Speciality formulas which cost more to make can have a premium added, but this should not be reflected in the price to the mother, but be paid for by the NHS because they should be easily available on prescription.
The analogy I would make would be with pharmacueticals, which are available (still, I think) in generic formulations with no branding.
mummyhill - yes, I understand what you mean about badly inverted nipples. It didn't strike me that this would be a congenital condition ie one that mothers could be born with, but of course this must be a rare possibility.