Big Cup Advert banned - again!

[organiccarrotcake]

www.asa.org.uk/ASA-action/Adjudications/2011/6/Nutricia-Ltd/TF_ADJ_50888.aspx

Second time that this has been banned. The first time it was banned they added the text "cow's milk is not a good source of iron" for about a millisecond.

Show's it's worth complaining though - eventually they do something.

It is a ridiculous advert though. I rarely pay attention to adverts but when I saw the original my first thought was "the kid must have a pretty shit diet if they need all that milk for iron".

I wonder what they'll do to it to make it possible to show it again.

we need an eye-rolling emoticon.