new post-it advert re brestmilk

[darleneoconnor]

I've just seen this ad on tv where a post-it note on a bottle of breastmilk falls off. A man then goes into the fridge and drinks it. 'Oh no' proclaims the voiceover.

Messages like this dont exactly promote breastfeeding do they?

what is it advertising?
Post its? So it's saying they fall off easily?

It's advertising super sticky post-its I think.

Surely anyone who has ever expressed milk will think the 'Oh!' refers to the precious nectar being wasted on a fully grown man and not that it implies breastfeeding is gross.

If anything I think it makes it seem like breastmilk is the kind of thing the attractive people in adland keep in their fridge, which is good.

i thought it was slightly positive that they didn't make it all 'Ewww' and have him spit out the milk or something.