Promotion without support is the worst of all worlds.
The link in the OP is horrible - judgemental, revolting unpleasantness.
However, breastfeeding has no benefits. It is the baseline standard, the default, the biological norm - just as breathing air, walking using legs and ick-removal from kidneys are the standard, default, biological norms and being ventilated, using crutches and dialysis are the supports we use when those biological norms don't work as they should.
("ick-removal" is a technical term)
Necessarily, therefore, formula is below that baseline and can be described as carrying risks, just as there are with the supports outlined above.
However, these nuances of semantics are absolutely no help to anyone and women who feel judged are unlikely to feel empowered, happy to ask questions and make informed decisions.
Having said that, if we are going to move anything like forward with helping more women to breastfeed, we need to make decisions for campaigns based upon supporting the women who are going to be having babies in the future, not based upon not upsetting the women who have had their breastfeeding relationships screwed up by misinformation, myth and poor support.
But we need to be sensitive and kind and non-judgemental about it.
Can you do that for me, Leonie, lovey, can you? :channels Claire Rayner: