Ivette, I agree - I respect peoples choice to formula feed, but I cannot always understand it - and I am not talking about when women cannot feed.
However as other have highlighted, support to breastfeed is often lacking...major understatement, I know. Plus, the formula feeding culture is so embedded that its just the norm...thats why I say I don't judge mums who choose to ff.
Lenak...you say...
"IMO, the best way to 'promote' breastfeeding, rather than pitting it against formula and confusing people with health benefits and risk factors, is to promote the things that breastfeeding has that formula feeding doesn't:
It's free(people always respond to cost savings)
It's less hassle as unless you are expressing there are no bottles to sterilise.
It's always at the right temperature (no trying to find bottle warmers or begging restaurants to let you have a bowl of hot water)
It's on tap
By promoting these things, you are appealing to people in a way that makes more sense to their day to day lives, in a way that is solid an tangible, and not to some possible health risk that may or may not happen no matter how the baby is fed."
But, by skirting the health benefits and possible risks associated with formula or bottle feeding, exectant mums will not have all the information. The health benefits to breastfeeding are the main reason why I chose to feed my baby - the other reasons were secondary for me. I wanted to know the health benefits. This informed my decision. A "possible" risk is a real risk...it may never happen but it might and that was enough to sway my decision to at least give breastfeeding a go. I was very open minded, but wanted to give it a go due to the health benefits...plus it just felt so natural to me TBH.
Riven, I disagree that any campaign will go in one ear and out the other. Despite its flaws, I was influenced by the Breast is Best capaign. It raised awareness in me before I was even pregnant.
I think that one of the biggest risks associated with formual feeding and the formula market is that breastfeeding as the norm has been lost and continues to be lost despite the recent increase in breastfeeding.