Toddlerwranger - would you rather people stopped referring to going to the loo? What about those unfortunate few people who have a colostomy bag or who those who are on dialysis who then don't need to wee/poo - are they upset by other people weeing/pooing? How about saying 'I'm hungry'? What about people who have to be feed with a feeding tube instead of chewing/swallowing food?
I suspect not, as a mammalian species we wee/poo, eat food/drink liquids, have sex, breathe, carry our young in our wombs, lactate and grow hair on various parts of our bodies.
They are all normal for us as a species and as a class of species - that is not to say that any one of those processes can't be broken - but that, generally speaking, they are what we have spent millennia doing as mammals.
It is very sad when someone who wants to eat either lacks the physiological capacity or has an illness that prevents it. In the same way it is sad when a mother wants to bf but either through a biological problem (her's/baby's) or through an illness (physical/mental) they are not able to but that does not negate the fact that as a class of species mammals feed their young with milk from their mammary glands.
That said, some people look down on those who ffed (whether choice or circumstance dictated) and that has to stop - now. No ifs or buts.
We don't want it to be institutionalised that we are disparaging about formula and bottle feeding but when we, as a society, are referring to bfing as the norm, some people see that as making ffers feel bad and nothing we can do short of not talking about bfing or pretending there is no differences in outcome will do.
What can we do TW? What language can we use to talk about formula while making it clear that it isn't the biological norm?