As a mother who started to breastfeed but gave up after 36 hours largely due to lack of support and information, I whole heartedly agree that breastfeeding should not be held up as different or 'best'.
I certainly think it should be the first choice for mothers and I intend to try best feeding again with my next one. However, if it turns out that I just don't like it, even when we have the latch right and my nipples aren't bleeding, open, sores after 24 hours, I will feel no guilt in FF. saying that I would still encourage other new mothers to at least give BF a go.
BUT
When talking about risk, people need to be very, very careful.
Comments like: but there are dangers of ff. although a more accurate terms would be 'risks of formula feeding' its not demonising, its presenting fact. are not helpful and are certainly not 'fact'.
There are no inherent risks or dangers that are specific to formula feeding (as long as it is prepared correctly). There are increased risks of certain things and that distinction is extremely important.
To say that there are risks or dangers without that pre-requisite indicates that whatever the risk is, it is specific to formula fed babies - and short of food poisoning from poor prep, I haven't seen one single health risk that cannot also apply to BF babies (even if the risk is smaller for BF babies).
There is also the issue that generally, people really have no idea what the reality of risk calculations are. This article explains what I am trying to get at better than I can.
IMO, the best way to 'promote' breastfeeding, rather than pitting it against formula and confusing people with health benefits and risk factors, is to promote the things that breastfeeding has that formula feeding doesn't:
It's free(people always respond to cost savings)
It's less hassle as unless you are expressing there are no bottles to sterilise.
It's always at the right temperature (no trying to find bottle warmers or begging restaurants to let you have a bowl of hot water)
It's on tap
By promoting these things, you are appealing to people in a way that makes more sense to their day to day lives, in a way that is solid an tangible, and not to some possible health risk that may or may not happen no matter how the baby is fed.
Big billboards with a nice shot of a women wearing a white shirt and breastfeeding her baby with the slogan "Breast Feed - it's natural and free" will convince a lot more women to try and stick with breastfeeding than arguments about how well iron is digested and absorbed.
Then, once you have people's attention, you can make further information available about the additional benefits of BF over FF. But by starting with the health issues, you immediately run into the very natural "But it won't happen to me or mine" instinct and the anecdotal arguments of "But so and so breastfed and her baby was still in hospital loads with bronciolitis / has asthma / eczma".