There's loads of good ideas here, and lots of passion,
Without wishing to state the obvious, however, being interested enough to post doesn't actually achieve what we all want to achieve - the normalisation of breastfeeding.
Noone is in a position to lead this as a single national campaign so it's up to each of us and for people who have not campaigned before that can be tough.
Can I therefore recommend at this stage that each of us who have shouted, "count me in" stand up to be counted. Find out what YOU can do. What ideas on this thread work for you? A letter to your PCT? Breastfeeding welccome stickers? A newspaper article?
Whichever it is I urge you do choose one thing and DO it. Don't just post about it
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Don't forget you can link in to what's already there. For instance your local NCT branch will have access to BF welcome stickers and the ist of requirements for cafes to be able to display them.
We can't force changes to Eastenders (although letters of suggestion to them are easy to do, anyone can do it, so let's do so) but we can each start the change by actually doing, not just talking about doing.
So go forth, ladies, let's make a difference!