This board exists primarily for the use of Black Mumsnetters. Others are welcome to post but please be respectful.
This board exists primarily for the use of Black Mumsnetters. Others are welcome to post but please be respectful.
Black Mumsnetters
Ava Estelle skincare
FridayiminlovewithRobertSmith · 12/04/2022 14:51
Has anyone used it?
It keeps popping up on my Instagram feed. I have hyperpigmentation and am tempted esp as it’s uk black owned and claims to be all natural produce. But I’m always sceptical and nervous about making things worse. Anyone any experiences?
Gottalovelifebuninoven · 03/05/2022 16:55
I have just received a package from them today I will let you know my findings.
FridayiminlovewithRobertSmith · 03/05/2022 19:28
Ooooooh @Gottalovelifebuninoven Exciting! Yes let me know how you get on!
Gottalovelifebuninoven · 04/05/2022 13:52
Well I used it last night and this morning here what I think.
1st of all it smells amazing like naturally amazing. I can’t explain it but you can smell the essential oils that are in it, the Shea, cocoa, avacado, lemon etc. this smells premium like no expense was spared.
2nd of all the product is filled right to the top, they don’t try and make you pay loads and you get a small amount.
3rd a little goes a long way
and lastly it goes on the body smoothly and feels so nice (all three of them). They also have a nice long expiry date on them. Mine says April 2023.
I wish I could tell you which one is my favourite right now but they are all really good products just based off first use I can’t wait to see what they actually do for my dark marks and my daughters eczema. But even if they don’t do anything as in remove them I know this will be a staple product on my dressing table.
FridayiminlovewithRobertSmith · 08/05/2022 18:31
@Gottalovelifebuninoven Sounds great so far! Keep me posted- hopefully I’ll have run down my current products my next pay day.
DeeCeeCherry · 13/05/2022 00:47
I would love to know whats in it/whats the ingredient in it that removes marks. Theres quite a lot of talk about it on FB but no-one ever explains ingredients fully
DeeCeeCherry · 16/05/2022 22:40
Somanyquestions1984
Yes, it is.
'My wife had pigmentation so I developed this product...' byline.
However I dont get why they dont say what the fading ingredient in the product is; there must be one but neither they nor customers ever mention.
Its not something I'd try but I just wonder as I can't believe a blend of butter and oils can have the magical results I've heard about. Still, I could be wrong..!
Lanaa · 07/08/2022 20:29
Any updates on these products. I'm so tempted to get them but wary of the lack of information about the ingredients.
FridayiminlovewithRobertSmith · 07/08/2022 23:50
Hey @Lanaa I took the plunge and I guess it’s been a couple of months. I bought with one if the discount codes Instagram. Overall I thought they were nice products - nice to use, nice feel, really nice scent. My skin is soft HOWEVER I haven’t experienced the kinds of transformation that they show in their publicity and that was the main reason I was interested (to be fair it’s possible my hyper pigmentation isn’t as pronounced as some of the before and after shots? Maybe I’m not as consistent as I need to be?). I’m also not terribly keen on the marketing either it’s a bit… Boden (emails “Hi I’m Yaw and I recorded a video just for you… I’ve just been in to stir your batch etc”).
SO it’s a good product but not a great one.
Lanaa · 08/08/2022 03:20
Thanks so much! My skin sounds similar to yours so I'll leave it.
Starseeking · 12/08/2022 21:01
It's definitely Black-owned, although I understand from LinkedIn that he has also raised capital from investors:
londonlovesbusiness.com/meet-the-owner-that-created-made-over-2-million-in-sales-in-beauty-over-the-last-year-in-lockdown/
Plus others championed by Grazia:
graziadaily.co.uk/beauty-hair/makeup/black-owned-beauty-brands/
To comment on this thread you need to create a Mumsnet account.