I am not sure what approach to take but ds who is 8 keeps pooing his pants a little bit. He has been doing it now for about a month. He doesn't say right way but I notice later. I ask why he did it and he just says he wanted to keep playing with his friends/playing computer/DVD etc and didn't want to take a few minutes out to go to the toilet. He said it would waste the playing time he got. I have explained numerous times that he would get extended time if he went to the loo but it just doesn't sink in. Apart from being tired of cleaning dried poo off him and his pants, I am concerned as to why he is doing it and how it can stop.
Has anyone got any constructive ideas please?