One of our members asked me to post this:
======== FROM AN SPP MEMBER =========
"The Mona Lisa is only a piece of canvass and 10pence worth of ink, but it is priceless. Why because of the artist.
School photography does not just involve coming into your school and just taking some snaps.
There is expensive equipment that has to be taken into account, seasonal working time and of course a commission to the school.
Photographs are expertly printed using expensive software and a skilled workforce.
To be fair its our Job and we are constantly negotiating with the school for the very best price for the product. In certain circumstances where photographs are cheaper this can be replicated in the quality of the image and more importantly the service and print quality of the finished product. Most school photography companies use professional papers which are designed to give a lifetime of longevity, unlike the high street and online labs who use cheaper and inferior paper.
Also when you have people unlawfully copying the product the photographer then has to increase his prices to honest parents to maintain his livelihood.
Over the past few years school photography has changed and a majority of parents get a proof rather than a sale or return Package, that mums felt they were pressured into buying. Now its up to you to buy these products if you want. The difference between these two services has drastically decreased the photographers turnover.
Most photography companies will strive to give the best prices, with very little profit, but like everyone we have to make a living. Also it is worth pointing out that actually school photographs have been getting progressively cheaper over the last two decades (compared with inflation), with the advent of new technologies."
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