to think that models in ads for mascara should not wear eyelash extensions?

[SloanyPony]

Every single ad for mascara in every single magazine I look at seems to sport a model who clearly has eyelash extensions or enhancements. Some of them you can easily see the place where they are bonded, or start.

Is it just me that feels if you are advertising a product that is supposed to define and enhance your eyelashes, then you should show what that product can do by using it in the ad?

To put eyelash extensions on (which you can't use waterproof mascara with anyway) is just a form of false advertising dont you reckon?

AIBU?

Disclaimer: I realise this is not going to have a major impact on society as a whole, and no, its not the ONLY thing I have to worry about, before anyone says it

YANBU it really winds me up. First they use a near perfect woman. Then they stick on eye lash inserts. Then the disclamer says it is enhanced in post production!

they have clobbered them about this haven't they, on the telly anyway.

now at the bottom of the screen they have to say "styled with hair extensions" "lash enhancements have been used" "images enhanced post production" or whatever ie "its all fake"

Oh good I'm not the only one who gets the arse with this then.

Can't say it loud enough - YANBU! Same goes for all the other products and one of the worst things is the celebs who do the ads and then jump on the bandwagon next saying no more for the girls of today life is hard enough but it's all for the publicity.

I want to see models with before/after shots where ONLY the thing in question has been changed. Or half the face with mascara, the other half with everything else the same, but no mascara.

Makes me too! Actually I would really like to see what the product can do without seeing what it can do with extensions or enhancements!

As a person who has worked in fashion for more than a decade I can confirm that nothing is real in ads- retouched, glued on etc etc.
I can also assure you that these models are usually nowhere near perfect- just a good blank canvas that photographs well.

Yadnbu. It really annoys me too. Mascara especially - you can only truly see how it will work on un-enhanced lashes surely?

I think every makeup/beauty ad now seems to be so enhanced either with lash inserts, hair extensions and computer airbrushing etc that they are usually unbelievable.

Don't know how they get away with it really considering how strict advertising regulations are supposed to be.

yanbu. they are just showing clearly the product isnt good enough for the job!

This is real

Its almost as bad and the blonde women advertising blonde hair dye and the same with brunettes

I disagree Hai - I think brunette hair dye on someone who was naturally blonde would look stupid (blonde eyebrows anyone?). Brown hair dye is for people with already brown or mousey hair who want it to be a different shade of brown (or more likely to cover the grey).

Again I'd love a proper before/after, with nothing changed except the dye (including the professional blow-dry).

YADNBU, this really annoys me.

I see an advert & think oh that mascara looks good then see that they have false eyelashes on,it shouldnt be allowed,surely its false advertising?

YANBU - another thing that always irritates me is ads for face-cleansers. It's strange how after using them, the model is still perfectly made-up.

Trillian - really good - what a pretty lady. But I have never worn that much makeup, even on a night out - let alone daytime in a rush.

YANBU

And don't get me started on the skincare ads where the model is 21 and has naturally perfect skin.

But it's the way of the world. Most of the time the ads for make up have been retouched so massively that they don't reflect the product in the slightest.

The only way to tell what any make up product actually looks like is to go and try a tester.

YANBU - but at least a couple of them have the decency to mention that they are using lash extensions. They shouldn't use them though - gives false hope to those with sparse and short eyelashes.

id like to point you in the direction of this:
photoshop cream!

i think we should all concentrate getting rid of airbrushing. did you know that now, models are airbrushed to have more curves and not look anorexic? not all, because some of them are born long legged and coltish, but the ones who starve themselves are photoshopped to look healthyish.
more designers are choosing to use curvy models. when it becomes the norm not a novelty we can rejoice.
Britney released un airbrushed pictures a while back which was nicehere

I basically don't believe any adverts about skin or beauty products. They have so may ways of re-touching - and it's laughable the way they tell you they've used lash inserts or hair extensions in small print. They might as well say "this advert is a load of bollocks".

The skin ones use ridiculous made-up pseudo-scientific words like "nanospheres", and imply that the creams can get through to deep layers of skin, or imporve "the appearance of fine lines" i.e. they make your face shiny!

YANBU.

YARNBU.

Anyone who disagrees with you is BU.

It's a whole load of crap. They must think we are stupid, and maybe we are because a lot of women fall for it.

YADNBU, it annoys me every time I pass these things in boots. "X has been styled with natural hair extensions", "X has been styled with false lashes to give an even lash line"

Why not just say "Buy this product, but you won't get anything like this result"

Thanks for that BritFish - It actually makes me quite angry. The photoshop thing is hugely damaging - to young girls who don't know better - and women my age who are made to feel they should be obsessing about looking "old"

The whole beauty industry must assume all women are as thick as shit.

Totally agree with the mascara

And the shampoo - 80% less breakage if you use x conditioner. Small print says that that is using x shampoo and conditioner as opposed to rival shampoo only. Of course hair is going to snap more if you don't condition it and yank a brush straight through.

Then - anti wrinkle cream where '65% of women agree their wrinkles disappear'. Out of a group of 38 women. Not a very bloody conclusive study then, is it.

Sunday Times beauty awards. About a third of the categories were won by Clinique. Guess who sponsored the beauty awards? Yep, Clinique.

ANYTHING which is recommended as a bueaty product is bunged by the manufacturer - beauty journalists get a load of freebies and kickbacks to endorse products.

It's all a load of bullshit.

yy - sample sizes are teeny. But some of us are thick, and some of us get sucked in through insecurity created by them