To be a bit [hmm] at Figleaves?

[mrsgordonfreeman]

I confess I used to work for them, but I was a bit annoyed at this.

Why have they not linked to the NHS breastfeeding site, but linked to Cow and Gate? I have sent them a very detailed email pointing this out which I know they will appreciate.

No judginess involved. I guess it's like the Tesco newborn nappy packaging.

ticktockclock, yes, it's precisely why the link to Cow and Gate's website caught my attention.

so is it perfectly legal to advertise actual bottles then, even ones for newborns? spose it'd be in case you were expressing?

sorry for hijack

yes, i think so - tt said so. I had it in my head that you weren't allowed to advertise formula or anything associated with ff, but obviously i was wriong

Making it illegal is maddness, do they think we're that thick that if we wanted to breast feed we would suddenly not because we saw an advert for formula??!!

Its no different than advertising anything.. if youre in the market for a formula milk then your fair game for anyone who wants to advertise to you IMO.

If you're not in the market for it then you'll ignore it..?

molehill - mountain

thats not the case though. Advertising works and contributes to the culture in this case, bottle feeding being normal

lol at 'making it illegal' - it has been since 1995!

scroll to uk bit

exactly - you've just proved my point. we live in a culture where bottle feeding is the standard and bf is something to aim for.

I know there are people who don't want to breastfeed
But there are plenty of people who have ff presented to them as the default option
I think it's naive to believe that ff is not the cultural norm

"people have preconceptions of what BF entails and what it does to there body, its simply about educating, and if they dont look or even want to look, then that's their own downfall."

surely it's the baby's downfall really?

Can I get slightly off-topic..?

What is the thing with the Tesco newborn nappy packaging? [nosey emoticon]

I apologise again for any offence but I have apersonal issue with the lack of formula advice.

My Mother died suddenly (aged 60) when I was 8 months pregnant.DD stopped growing and had to be delivered early.I had every intention of BF-ing and tried and tried and tried to the pont where DD was literally starving.

Due to grief,I produced no milk-not even colostrum.

I obviosuly wanted to do the best for DD but there was no information as to which was the best formula for her-nothing but hearsay etc and it was very hard.

This,in my view is as damaging as the reverse....

Anyway,I do post on many trivial threads-that is Mumsnet non? I was merely pointing out the fact that I was amazed at what I personally see as a very odd,non problem

sleepycaz I was wondering about that too! anyone?

whooosh I'm so sorry about your mum and BFing not working out.

I see your point about the pro-BFing crew being harmful. It creates so much guilt when it doesn't work out.

Prefer the term lactivist though.

i may have this wrong, but i just had a look and they do link to an nhs site just above. it may not be a direct ref to bf but i'd imagine an nhs site link would be pro bf. maybe they really were just trying to cater for both choices?

whooosh I get it. I had to FF DS as my breasts don't produce enough milk and it broke my heart. I am still very pro-bf and I do get the societal pressure that exists both ways and neither are particularly helpful. I applaud people who try to educate about bf but at the same time it can be excessive.

I thought that too, but again not direct link as you said. even if the cow and gate link isn't direct to 'ooooh buy our lovely formula' it's still the logo that sticks in your brain. I really think it's all meant innocently by Fig Leaves.

big problems with this in the third world (I always thought everyone in the third world BFed but I had my eyes opened at training!).

And my HV remembers being taken out for posh lunches and being given branded notebooks by formula reps.

am i the only one who noticed the nhs link above the pampers and cow&gate

i really dont see the issue with having a link to cow and gate. I think mothers to be can make a pretty informed choice about whether to bf or not without being too brainwashed by a teeny tiny link on an overpriced underwear website.

Obviously v uneducated, but what do Nestle do to deserve such wrath? Or should I not ask?

oh no.........