My DD's aged 5 and 10 wear a mixture of clothing, quite a lot of Asda, a few things from Primark, few from Next.
I actually favour the George Brand more than any as they are nice quality and very up to date in my opinion.
I take care, as do they of their belongings and I wash and iron well so things stay in shape and last for quite some time.
I often get pieces from outlets for M and S and Next as well.
By the way my husband and I both work and could afford to kit our children out in nothing but Next, or afford some outfits from Monsoon, but I am of the opinion that the children should look nice and also learn the value of clothing.
On Sunday my children were christened in 2 beautiful dresses, both my George and everyone commented how lovely they were.
I have a friend whose child is dressed head to toe in John Rocha/Ted Baker and she is 6 years old. She actually looks at supermarket clothing like it is worthless and states she wouldn't wear that crap. She also laughs at other children who do not have designer labels sticking out of every where or written on everything.
I do not wish my children to grow up like this ! This is how bullying starts.
My 10 year old doesn't realise about labels, she has Reebok trainers for school but is happy to wear her Asda trainers as she says they are better for some sports.
When she enters the comp, I will be prepared to buy her things with labels if that is what she chooses, but I would rather she took people at face value rather than tried to keep up with others.
I remember a girl at school whose parents were not well off having a 'copy' pair of shoes at school and everyone was so unkind to her. She was lovely and a friend of mine and I have always had a bug bear about parents who flaunt labels.
By the way this is JMO, I didn't have lots of labels at school but had a nice bag and shoes which I choose, I remember having a pair of Kickers but then the next year I had a thing for courts from Marksy's (this was 87 hehe - I swear it was the fashion).
Even now my wardrobe is a lot of George and Dot Perks with the odd warehouse and oasis (as for parties they do nice sequined outfits which are quite bling).
People comment how nice my dress sense is regularly and I say 'Oh Matalan' or 'Dot Perks', I am not embarrased, I like what I buy and I buy what I like.
Take Ugg Boots, personally I think they are horrid, some people like them, but I can tell you that some people buy things because they think they should due to fashion/because everyone else is wearing them.
Just my Two Pence Worth x