with its jolly music and fluffy appeals to "adopt" a penguin.
DS looks rather puzzled every time it comes on and its irritating the hell out of me. The casual use of "adopt" as if its a lovely cuddly thing and FFS you're NOT adopting a penguin in the normal use of the word - you're sponsoring the bloody thing - you're hardly permanently taking responsibility for the damn thing!
OK hit me - I'm BU aren't I but also