"I find it implausible that people are made to feel that inferior because they FF when breastfeeding women are a minority by 1 week and a tiny, tiny minority by 6 months. But perhaps all of the 1% of mothers still breastfeeding at 6 months all live in one town and are picking on some isolated formula feeding parent."
I am fairly sure that the one woman out of 14 in my NHS postnatal group who was FF felt bed about it. Obviously no-one said anything, and I'm sure no-one even thought anything of it, but she fed her baby quite furtively and wouldn't meet anyone's eye while she did it.
BF overload - it is discussed at booking in appointment, mentioned at most meetings with the midwife, posters everywhere in antenatal, antenatal groups have sessions for BF. You are told the same information at least 6 times I would say during the course of your pregnancy, it's like a broken record.
Then you have the baby. On the postnatal ward there is little or no practical support, and you're then passed into the hands of HVs etc.
I live in a very mixed area - yes my postnatal group was unusual in that so many BF - I guess we got a certain "type" there. Maybe they should look at the people who do BF and see why. Maybe they shold ask what people think of the campaigns, and what they think would help them. Then they could target their resources more, rather than adopting this "scattergun" approach, which results in overload for people who would probably BF anyway, and is not personal enough to those who aren't considering it.