Everytime that 'Simply Dry' advert comes on - the one that plays alouette - DS nearly breaks his neck craning to see the TV. He is then frozen in time until the advert stops. Have Pampers done something to make babies pay attention so their parents' attention is drawn to the advert, or are they in fact recruiting a grand army of mini soldiers who will gradually attain world domination (presumably via the use of absorbant materials)??
Only time will tell........