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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

to farking detest that hideous sexist sainsburys advert?

252 replies

freespiritfreedom · 10/10/2008 10:19

is that all woman have to look forward to, working in saainsburys?
and its the woman that is doing everything for the family.

OP posts:
skyatnight · 10/10/2008 19:02

Well they don't look too happy in the advert. One has a fixed grin, another looks pissed-off parading as smouldering-sexy and the middle one looks hopping mad.

(Get it? 'hopping', pogo sticks...har har. )

TinkerBellesMum · 10/10/2008 19:06

One of the women (at least) has a boob job and her boobs are just round and hang there. It seems to defeat the point that she's not even bouncy

witcheseve · 10/10/2008 19:13

Does anyone agree that the Aero ad featuring the guy from SATC is using his bod to sell us the chocolate. At least he speaks to explain how the bubbles melt.

theSuburbanDryad · 10/10/2008 19:15

Roffle at the idea that a "mum" who uses MN with her kids (as if!!) thinks someone could get banned for saying "wanking".

That's made my evening, that has. Liffey - have you been banned yet??

policywonk · 10/10/2008 19:15

witches, I agree that men are objectified in some advertising too. But never in quite such a gynaecological way. An equivalent ad would involve men in tiny pants hopping up and down while the camera lingered lovingly on their bouncing cocks. And that's not something I've seen recently on the telly.

Habbibu · 10/10/2008 19:16

Am quite taken with the idea that Riven got to speak to "Robert the owner" at the first go - what insurance company is it whose owner mans the phones? Either "Robert the owner" is a call centre "team member" or Riven has a lot of clout. Why don't we invite "Robert" for a MN chap, and ask him about which customers pose the least risk for insurance companies in the current climate, and whether that was the demographic he was aiming for? we may have to use shorter words, mind.

Habbibu · 10/10/2008 19:17

"mn chat", obv. Although clearly he's free to join...

pointygravedogger · 10/10/2008 19:20

I have never notced the woemn's breasts.

I have noticed their inane grins and their conversations which are like an 8 year old's.

witcheseve · 10/10/2008 19:21

Men are not portrayed in this manner, yet!

Agree that a lot of young girls nowadays aspire to become a wag rather than have a career. They have a shock coming to them if they don't change that attitude.

UmMwahahahaaaaa · 10/10/2008 19:27

ROFL at this thread - those Trident employees trying so hard... bless... hope they get a little bit of a bonus.

Although I am quite defensive and humourless too when it comes to yet another depressing pigeonholing, limiting, sexist ad...

TinkerBellesMum · 10/10/2008 19:29

It wasn't Riven who said it was the owner, it was Emily. "She" also said he sounded horny

Habbibu · 10/10/2008 19:32

I know, Tink - that was my point - Robert the call centre guy is suddenly "Robert the owner"...

Habbibu · 10/10/2008 19:33

Sorry - my post could read as a dig at Riven, which it most certainly wasn't!

OrmIrian · 10/10/2008 19:33

Well bouncing cocks would be laughable, not arousing. To be frank cocks are fairly funny anyway out of context. It appears that bouncing breasts inspire a different emotion in men.

OrmIrian · 10/10/2008 19:33

Well bouncing cocks would be laughable, not arousing. To be frank cocks are fairly funny anyway out of context. It appears that bouncing breasts inspire a different emotion in men.

lovecat · 10/10/2008 19:35

OMG, they're based in Ilford....

Funnily enough many years ago I used to work with a bloke called Rob Marshall who was popularly known as 'Bullshit Bobby' - this advert would have been the sort of thing he'd have thought was a great idea... I wonder if it's him?

Aitch · 10/10/2008 19:35

surely the ad isn#t on the telly, it is meant to be sent as a viral email between stupid boys. it's niche marketing, innit?

Aitch · 10/10/2008 19:36

stupid boys need insuring too...

lovecat · 10/10/2008 19:37

Bob? Is that you??

Habbibu · 10/10/2008 19:37

Pretty poor niche marketing in current climate, though. "We'd like more high-risk customers, please. We think the time is right".

SorenLorensen · 10/10/2008 19:38

I'm loving the idea that the only reason we could possibly have for objecting to the Trident ad is that we are humourless, middle aged hags who are jealous. Ye Gods, did feminism not reach your neck of the woods, Mummsy11?

And ehoward - "but i reckon my husband & lots of other men like him may well buy cos it's tongue in cheek!" Thankfully, I married a man with a brain (not that I believe for one minute you have a husband...)

Aitch · 10/10/2008 19:40

you could insure their wank mags against damage from moisture in the air. [blee]
looking forward to tomorrow... drive carefully, the weather's hideous.

theSuburbanDryad · 10/10/2008 19:41

Yes - excuse me but I am 26 and hot!!!

SorenLorensen · 10/10/2008 19:42

I'm 39 and warm (may be a hot flush, granted )

Habbibu · 10/10/2008 19:43

That's just reminded me of a flat we had in partick, Aitch - you could always tell when parents were coming to visit the flat opposite, as all the jazz mags were chucked out of the window onto the roof of the shop below. Why they didn't hide them under mattresses is beyond me. Yes, dd and I v. excited - she's very taken with babies right now, and I expect she will worship your dd1.

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