What is going on with Andy Burnham's social media?

[msagent]

I swear every post I see is following a formula:

• personal anecdote
• link to current issue
• why this means I understand you
• how I'm going to change the world
• join us in doing so

The way they are written makes me cringe. Almost poetic and overly emotive. Maybe it just doesnt work on me.

Anyone else just want some normal?

Out of interest why do you read this line as a clear indication that it’s about personal care not a care home?

‘Years later when she needed care, that ring was ripped from her finger and stolen in a care home.’

Because if she had had proper personal care at home, she may not have needed to be in residential care at all, is my reading of that line. But again, that interpretation is coming through the prism of my own experience. As I say, it’s an emotive area.

His story states his gran was in a care home, she had to sell stuff to fund it and he’ll stop that.

So if people pick up on that language as meaning they won’t have to sell their home to move into a care home it’s due to the story he’s used.

What’s normal? Boris Johnson? Liz Truss? No fucking thank you!

I think he is just want is needed. Yes, his posts for formulaic and no doubt carefully curated by a PR team. But it’s because it works. It’s written in plain English, it makes an emotional connection with the reader.

I like it because I think center left parties all over Europe, really need to return to their roots and start spending most of their time talking about the traditional issues that their base are interested in.

And that’s what Andy is doing very well. He talks about the cost of living, taking care of older people, housing …. And he’s writing about it in an engaging way that people can connect to.

He’s not divisive, he doesn’t blame one group of people for all the problem. He’s talking unity and a positive vision of the future for

only absolute fucking fools would buy into this bullshit.
Enjoy the lies people!

I don’t think that “we’re all going to be viewing this policy through very personal lenses” is why people misunderstood it. It was, IMO, like many AB or Labour ideas or policies high on "entitlement" and light on detail and funding.

As for cross-party support, he took shots at other parties during the speech, then shamelessly called for their support…

He is beginning a conversation, but IMO it is insincere, inconsistent and full of sleights of hand.

I am surprised how many people who can't stand Burnham are following him on social media.

Unfollow and read his announcements on other media outlets

Genuine question. Why do you think that the cost of care will come down?

North v South? The Conservatives? The Russians...

The only ones I’ve (accidentally) seen have been extremely patronising ones of him standing in pubs with a pint, because you know, he’s just like us thick proles.

I stay away from all that bollocks, I can’t stand any of them.

There’s another politician known for being in pubs and pulling pints

Hes been messing around with feelings by spreading lies and hate for years

Running a country is a little bit harder than running a social media account and being a popular influencer.

The reason why he's popular is because (a) there's a lot of people who benefit from the status quo whether they're on benefits, PIP, few kids on DLA with motability top up, have a vested interest in higher immigration from developing countries, trade unionists, many public sector workers and (b) people are still hoping that a new face might tangibly change their lives for the better as the last guy didn't.

None of the things I've listed will change more than a couple of quid a week for most people. Even his care policy is bullshit for the people who have to fund their care - if my parents go into a care home they'll still have to sell their house as it doesn't cover the housing element (which by the way care homes will just bump up because it will be like nursery fees, whatever the government funding is won't cover the actual employment cost).

The question is whether group B actually wake up in time for a GE. Let's see I suppose.

The world definitely needs to change, radically. It's long past time. I personally would not have pegged Andy Burnham specifically as the person to do it, but if he has the bandwidth, why not?

He randomly keeps coming up on my Facebook feed so not everyone who sees his posts will necessarily be following him.

So you want the PM to sound less concerned about the issues voters care about?

I don't understand why the fact he makes some SM videos bothers you at all.

if all social care is free - more people will demand it - that’s how it seemed when D M was in a care home those that were paid by the council seemed less ill

Don’t you think he has a whole media team to help him?!

He won’t be sat there on his phone all day!

Labour very much needed to increase their social media presence in a positive way and it’s working. It’s similar to Farage’s strategy but the polar opposite in content. Hate v care.

There have been many right wing bots targeting his account lately so this will have done him a favour in pushing his page.

Each one becomes glaringly obvious they are written by chat gpt. He lost me at headphones. He's a likeable man but tone deaf to people's struggles and priorities right now.

Ha ha….no. He talking about a positive future for everyone.,., that’s supposed to say.

He’s taking the tactics used by populist politicians but he’s using them for good.

I think he is communicating in a very effective way and suspect that annoys people who don’t want him to succeed.

Based on the 'walked 3 miles to put a deposit....' bollocks, I'd guess his target audience is Take a Break readers. It doesn't work on me either, op.

If the policy is properly funded and implemented - which the Prime Minister is seeking cross party support to take happen - the cost of personal care at home - the most widely used form of adult social care will be free at the point of access, and the cost of care homes will come down, because you’ll be paying for bed and board only. As far as I can see, what Andy Burnham is proposing is way above and beyond what is on offer now, but obviously all the detail is to come (and again, the Prime Minister - as far as I can see - has been explicit about that).