I was in Sainsbury's today and I got a pack of strawberry yoghurt pouches for my 8 year old, the type meant for school lunch boxes. My 2 year old was in the trolley holding the box and he wanted one for himself. I thought this is a sugary treat really, and I went down the baby food aisle to see if the yoghurt pouches aimed at babies might give a lower sugar alternative. I was really shocked to find that while the own-brand yoghurt pouches aimed at older kids had 5g sugar per pouch, the Ella's Kitchen baby yoghurt pouches were double that! 9g for strawberry, 11g for mango or berry. I couldn't believe it! Seemingly it is possible to make a VERY sweet very palatable fruit yoghurt with half as much sugar as they use, so why don't they reduce the sugar content? It would be very easy to do this! I've had a look online and even bloody Frubes have a lower sugar content than Ella's yoghurt pouches.