This thread has really made me think!
I stopped drinking through treatment at an NHS Alcoholic Treatment Unit aged 26, 38 years ago now. I haven't had a drink since, and I still very much identify as a sober alcoholic.
I was a total emotional mess when I stopped, and felt my life was over and I would never enjoy anything again. I did an inpatient treatment programme followed by support groups, firstly at the treatment centre, then AA, for about 15 years.
I stopped going to groups when I had achieved a degree of stability in my life, was working with young children and just didn't have the time or inclination to keep going to meetings.
Not drinking is embedded in my life now, but it is still sometimes hard. I can cope with drinking situations, but I do sometimes get blindsided by a feeling that it would be so good to be able to relax with a drink. I am a massive overthinker, and I miss being able to just turn my brain off with a drink.
I had a brother who drank like me, was offered NHS support, couldn't accept it and died of alcoholism in his early 40s. My mum found him dead on the sofa with a bottle. Her cousin had died the same way decades before. I do believe there is a genetic component.
I don't talk about it much other than to explain, if pushed, why I'm not drinking. This thread did make me wonder if my friends think I'm some kind of sham. But it really doesn't matter, does it? I know what I am, I know the risk of having a single drink, and I have built a pretty fabulous life without drink in it.
I'm a little sceptical of the making money thing as I have never heard of people being paid to tell their alcoholism story. But the 12th step of AA is to carry the message to other alcoholics, so a lot of very sober people do share their story to inspire and support others. And some do go on to work in the field counselling and supporting people in early recovery, could that be what he did?
OP, I think this may actually be the first step in you admitting you have a problem with alcohol. I hope you find some answers. There is life beyond drink if we are brave enough to look for it.