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Isn't "she" gorgeous? Look at "her".......argh!

232 replies

HibiscusIsland1 · 02/09/2026 14:45

This trend (on Insta etc) for referring to inanimate objects as "she"........it is infuriating - handbags, holiday homes, bronzer......make it stop! I'm a 50 year old women and largely follow women of a similar age. It's infantile and ridiculous. AiBU?

OP posts:
Bargarran · 02/09/2026 17:53

Happyjoe · 02/09/2026 17:46

Quick google says it's been going on for some years..
as well as newspapers writing about it.
https://www.independent.co.uk/life-style/why-call-objects-she-feminine-pronoun-b2759098.html

I could hardly read that nonsense. First the author liked calling inanimate things she, then she didn't because it annoyed her once in a shop. Make your bloody mind up, dear...

daisychain01 · 02/09/2026 17:55

ThePeppyOpalScroller · 02/09/2026 15:00

It's not an Instagram trend. The word "She" has been used to refer to ships for hundreds of years. Cars, planes, trains, busses, all "She".

Also if we were Spanish, French, Italian etc, inanimate objects still have a gender so nobody would get wound up about it - table is feminine, car is masculine, etc.

CapeMylar · 02/09/2026 17:56

The only good thing about these gruesome SM affectations is that they generally not a case of language moving on, but a fad that will die before too long.

I don’t think I’ve heard anyone gushing about so-and-so being their spirit animal in years. Thankfully.

Bargarran · 02/09/2026 18:00

CapeMylar · 02/09/2026 17:56

The only good thing about these gruesome SM affectations is that they generally not a case of language moving on, but a fad that will die before too long.

I don’t think I’ve heard anyone gushing about so-and-so being their spirit animal in years. Thankfully.

And nobody's said totes amazeballs for a few years now...😄

MyThreeWords · 02/09/2026 18:05

Thecows · 02/09/2026 16:50

Grinds my gears is pretty dreadful tbh

What is vocal fry please?

Here's some vocal fry.

- YouTube

Enjoy the videos and music that you love, upload original content and share it all with friends, family and the world on YouTube.

https://www.youtube.com/watch?v=M07dbv0Xkt0

TheBewleySisters · 02/09/2026 18:12

I was buying a hairpiece online from a small retailer. In her catalogue every hairpiece was referred to as she or her: "She's a mid-length wavy blah blah blah" "Her style will fit right in with yours". Then when I ordered my email follow ups were "She's on her way." "Not long until you can see her for yourself". I was a bit baffled by all this, then gradually began to see it everywhere, like bloody "iconic". Stop saying every single thing under the sun is 'Iconic'!

Floatlikeafeather2 · 02/09/2026 18:15

MyThreeWords · 02/09/2026 16:43

More over Wiltshire way, but I think she spent part of her life in Somerset. Yes, as you write it was very much as she sounded. I love the switching around of objective pronouns and subjective ones (I think that is the right way of putting it???) -- "'Ee be too fancy for I, thick ole bag, but I'll 'ave ee anyway!"

I've probably got it all wrong. Years since she was around. Closest I hear of her voice now is when I watch The Singing Detective - the bits in the Forest of Dean.

Oh I'm a Wiltshire girl but also lived in Bristol, Wiltshire and Gloucestershire. My parents were from Bristol, Grandparents from Bristol and Somerset. I live in Cumbria now and I've never heard anyone do anything similar. I find dialects fascinating.

Floofyhairdontcare · 02/09/2026 18:18

We have a local boutique owner who does videos like this, and she gives all of the clothing items a woman's name as well.

'So here we have the dazzling Isabella blouse, she has a lovely batwing sleeve and diamanté buttons, and she comes in pink, blue and green girls, one size fits all!'

whatcanthematterbe81 · 02/09/2026 18:19

HibiscusIsland1 · 02/09/2026 15:26

I do not feel threatened - it's not that deep. What a laugh. I just feel irritated - very, very irritated

Seems quite deep to me tbh

BCBird · 02/09/2026 18:19

Don't think I'm missing out on much, not being on Instagram Confused

SoggyTissue · 02/09/2026 18:23

Buscobel · 02/09/2026 14:47

It’s from the same mould as ‘a red lip’, ‘a black trouser’. Nonsense!

Yes! I saw a reel on Insta today, a stylist building a capsule wardrobe, I kid you not, she said 'you're going to add this sunglass'. Sunglass. Singular! I nearly vomited.

TooOrangey · 02/09/2026 18:25

It’s so fucking annoying. I said the same on another thread

And it’s ironic that at a time very moment we’re becoming increasingly careful about assigning pronouns to actual people, we’re enthusiastically assigning she/her to fucking handbags and shoes. I even saw someone upholster a footstool on IG recently, and she proudly said ‘isn’t she gorgeous?’ at the end. 😡

ginasevern · 02/09/2026 18:27

BCBird · 02/09/2026 18:19

Don't think I'm missing out on much, not being on Instagram Confused

Same here.

Lucyccfc68 · 02/09/2026 18:29

Bargarran · 02/09/2026 18:00

And nobody's said totes amazeballs for a few years now...😄

Edited

Now it’s all about things being ‘curated’

That one truly does my f**king head in

HibiscusIsland1 · 02/09/2026 18:31

whatcanthematterbe81 · 02/09/2026 18:19

Seems quite deep to me tbh

Really? How?

OP posts:
whatcanthematterbe81 · 02/09/2026 18:35

HibiscusIsland1 · 02/09/2026 18:31

Really? How?

Your tone and biting back at people.

CustardySergeant · 02/09/2026 18:37

SmashThePatriarchy · 02/09/2026 16:38

It’s the finger movements for me! Tapping and pincer like claws when talking. Makes me cringe.

I was about to mention that! So ridiculous.

Dollymylove · 02/09/2026 18:38

ThePeppyOpalScroller · 02/09/2026 15:00

It's not an Instagram trend. The word "She" has been used to refer to ships for hundreds of years. Cars, planes, trains, busses, all "She".

Thats not the same as calling every day items "she" 🤣

MassiveBackstory · 02/09/2026 18:38

Of the Titanic: “She’s serving dis-ast-er with a capital D”.

IAmInTheHouseSidney · 02/09/2026 18:40

SoggyTissue · 02/09/2026 18:23

Yes! I saw a reel on Insta today, a stylist building a capsule wardrobe, I kid you not, she said 'you're going to add this sunglass'. Sunglass. Singular! I nearly vomited.

😁

This is what I would imagine😂

Isn't "she" gorgeous? Look at "her".......argh!
Greenmouldycheese · 02/09/2026 18:41

I cant stand Instagram or tick tock language. Must be a sign that im really old 😆

Bargarran · 02/09/2026 18:42

Lucyccfc68 · 02/09/2026 18:29

Now it’s all about things being ‘curated’

That one truly does my f**king head in

What's that even meant to mean?
(I know its literal meaning before anybody launches at me...😆)

Hiredgun · 02/09/2026 18:49

HibiscusIsland1 · 02/09/2026 14:45

This trend (on Insta etc) for referring to inanimate objects as "she"........it is infuriating - handbags, holiday homes, bronzer......make it stop! I'm a 50 year old women and largely follow women of a similar age. It's infantile and ridiculous. AiBU?

You probably need a break from insta and social media in general.

Mightymuscle · 02/09/2026 18:50

Never heard a car, bus etc being referred to as a she, only a ship and tgere is a long history to that. In short, a ship was regarded as protecting sailors like a mother would her children. Who on earth refers to a handbag as a she!